Landing Page Tips

1. Be sure to list key points why the customer should sign up for whatever it is you are enticing them to sign up for
2. Display a “call to action” – these can be buttons, text links, etc.
3. Instill trust with good ad copy
4. Satisfy search engine quality requirements
a. Include footer links that say “Privacy Policy, About Us, Contact Us, Terms and Conditions”. Google likes to see these things, as you seem more like a real credible site. Make them actual pages too, just make them pop up in a small window when the user clicks them (if they ever do). Just copy the Privacy Policy and Terms and Conditions from the offer you’re running, and then make some content for the About and Contact pages.
5. Boost SEO ranking
a. Have a content written for you (10-20+ articles or something), and link to that from your site. Again you can do this above the footer links or something. Just write something like “Helpful Articles:”, and then list them. When Google or other search engines crawls your page, they’ll see that you’re not just some bridge page, you’re a real site that contains a lot of relevant content.
b. The easiest way to keep adding fresh content to your site is through a blog. Create a blog using WordPress and host it on YourLandingPage.com/blog. Add your initial articles that you’re going to link to from your homepage. Then every few weeks, have a new batch of articles written and update your blog with them. Google will see the new content that keeps coming in and put your domain in good standing. If you have hundreds of articles attached to your site and is accessible through your homepage, you’re going to look like a fully blown website that deserves to be in the search results.
c. Include 1 article on the main page. After the very bottom footer links, put a few line break tabs and then paste and article. When a user comes to your page, they likely won’t see it, but when Google crawls your page they’ll see all the content on it.

How to Place a “Last Updated” Script on your Landing Page

If you are running traffic to any sort of landing page, you can help keep it looking fresh to your visitors by placing a script on the page that will keep the “last updated” date looking recent.

In the top right-hand corner or somewhere, you can plug something in to say “Last Updated On: August 20th, 2011”. Every time a visitor hits your page, it will automatically change and display the previous day in the “Last Updated On”. Your visitor is going to see this and see that you keep your site up to date, and they can really satisfy what they’re looking for. Here’s how to add this. Insert this at the very very top of your index file :

<!–?php $yesterday = date(‘m/d/Y’, mktime(0, 0, 0, date(“m”) , date(“d”) – 1, date(“Y”))); ?–>
and then where you want the text in your page, paste this :
Last Updated On : <!–?php echo $yesterday ?–>

Affiliate Summit in the Big Apple 2011

I just got back from New York City, where we attended ASE2011. In short, it was an amazing show. I always enjoy NYC — the food, the architecture, the energy, its all good! Affiliate Summit East is one of the biggest affiliate conferences in the world and this year was no exception. It was so big that they packed 2 conference rooms with booths at the New York Hilton. Not to mention how intense the parties were at night. This is solid proof that affiliate marketing is the greatest industry in the world. You mean I get to hang out with people from all over the world in New York and party for free? Can you really call that work?

On top of all the networking, I also got a chance to listen to some of the top experts in the industry drop knowledge:

1. Amazon tax
For those of you affected by the Amazon Nexus tax in California, there’s a glimmer of hope. Amazon is running a petition drive to get 500,000 signatures to put the tax on referendum. That means that it’ll be voted on in the next ballot by California’s citizens and put on pause for 8 months until it’s been voted on.

2. Affiliate Improv
Are you a new affiliate but don’t know how to get started? Try to make it to Affiliate Improv at the next Affiliate Summit. A panel of industry experts took ideas from the crowd and built an entire business out of their suggestions. This was a very fun and very interactive panel with plenty to learn.

3. Changes to the SEO game
Industry experts are concerned with changes to Google since the introduction of Panda. This great panel drilled down to the bits and pieces of how page ranking will be changed from now on. Google’s going to ramp up their efforts to bring relevant content to its users in many ways using their new system.

Banana Ads Private Network

3 reasons to join

1. Ability to work with people who have tons of experience making money online as past and current affiliate marketers
2. Great selection of offers in most verticals with competitive payouts and absolutely NO shaving. Ever.
3. Only network in the industry that is 3rd party audited!

Go to bananaads.com to signup and contact Mike for quick approval!

Cheapest way to outsource SEO tasks and get some traffic

Tired of spending so much time trying to get natural traffic to your website? There’s an easy way to get some help with your mundane SEO tasks. On gig site Upto20.com you can find workers overseas (or here in north America) that are willing to work hard for your American Dollars. For $5, $10, $15 or $20, you can hire people to perform jobs for you, small and large. From posting backlinks, article writing/submission, social bookmarking, twitter posting, acquiring twitter followers, directory submission, blog/forum commenting, or getting someone to tattoo your logo on their forehead, you can find someone to do (almost) anything as it relates to promoting your site.

Recently I purchased a job where someone posted a tweet to a link to one of my sites to their 35,000 followers for $5. Doesn’t get much better than that. If you are really trying to increase natural traffic to one of your web properties, Upto20 is a great place to spend some $ and get a great bang for your buck.

ASW 2011

I’m currently on my way to Vegas for Affiliate Summit West 2011. It’s gonna be a productive show for me and it’s a great way to kick start business in 2011.

I look forward to meeting new people at this show — media buyers, search engine marketers, social media players, emailers, domainers, advertisers, etc…

If you’re looking for the party list, hit up the ASW website and the party thread on Wickedfire.

Some POF Advertising Tips

The key to making money on the internet comes down to one word: TRAFFIC.  Same goes for all campaigns on Plenty of Fish (ads.pof.com).  Get a lot of traffic that converts and you will make $.

I personally know people who’ve made 4 figures a day profit running on POF, so it’s nothing to laugh about.

I’m not sure if any of these tips have already been discussed on other internet marketing blogs, but I thought I’d share them anyways.

Tip #1: Increase CTR.  There are two ways to do this.  First, slowly increase CPM, this will get you higher priority impressions on visitors. Second, slowly increase frequency cap (sweet spot is usually 3 to 8 ) – this will increase your ad’s visibility to individual visitors.  You will have to play around with these variables to make sure you don’t lose a ton of money.  For example, if you are bidding at 30 cents CPM, dont move it to 60 cents immediately…. make changes gradually and track results.  Also remember to not use round numbers, try odd numbers like 33 cents and 59 cents.  This is old news.

Tip #2: Play around with the session depth targeting option.  When a person first logs in to see their POF profile, they’ll typically spend a few minutes checking messages etc before paying attention to ads.  You can avoid wasting ad impressions by excluding ad impressions on the first 5 or 6 pages the visitor sees with the session depth variable.  Let’s say you want to run a gaming offer on POF.  Typically you want bored people to see your ad so they have a higher chance of clicking on it.  If you force impressions late in a visitors session depth, your CTR will be much better.  Another campaign you can run in a late session depth might be a dating campaign.  Try headlines like “Bored of the girls on this site?”  or something like that (I have no idea if that will work its just an idea).  Typically people late in session depth have already seen everything they wanted to on the site and are probably just browsing around and might be bored.

Tip #3: Play around with the login count variable.  This can be used to show ads to either new members or members who have been using POF for a while.  Let’s say you want to run a diet rebill on POF.  Typically members who have been on the site for a while have already seen these ads many times over the past year or two, and will be blind to your ads (aka banner blindness), and will just overlook them.  You will be wasting impressions on these visitors.  Instead, try limiting your ad displays on a campaign like this to people who are new and have a low login count (maybe try 1-25).  Newer POF members are probably more likely to click on these types of ads and convert.

Tip #4: Use landing pages for campaigns that you would typically direct link.  Make the landing page look like the offer page so that the shock factor is reduced when they click over.  With this method you can possibly capture data (which is worth $) among other things.  Distinguish yourself and try something new.  Stop copying everyone else and be innovative— eventually something will work and you will make a lot of money.

Tip #5: International traffic is cheap on POF – take advantage of it.  I hear traffic for males in countries like UK/AUS/Canada is cheap, like 10-15 cent CPMs.  The volume is lower than the USA, but its much cheaper.

ASE: Worth It?

In a word: definitely.

I had a great time out in NYC last week.  Although the after hours party scene isn’t as intense as ASW or AdTech SF, it was still a lot of fun.  Saw a lot of familiar faces and met a ton of new people as well.  It’s also pretty cool to put faces to names – there are so many people I only know via AIM/phone and I have no idea what they look like until I see them at conferences.

Aside from the swag you pickup at these conferences, a lot of businesses have special deals for conference attendees, i.e. coupons, etc…

Here’s a few:

admarketplace.com (self serve PPC platform) – For a $50 credit use promo SESP100
jounce.com/advertising – save 20% with AFFSUMMIT expires nov 1 2010

I need to go through some more fliers and maybe I’ll update this with more coupons later this week.

One of the highlights of the conference (for me) was HeavyTs dinner that was sponsored by Ads4Dough among others.  See some of the pics here.  Of course, it was open bar, so everyone had a good time.

If you have some time, watch the Keynote from ASE here.

Couple pics:


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