10. Scaling

Scaling refers to increasing the volume of your campaign.  Let’s say you are running a campaign that is bringing in $200 revenue a day.  To scale that campaign would mean to increase sales volume, to say $2000 a day or $20,000 a day.  Pretty simple.

Lets say you are running a successful campaign on Bing.  Copy that entire campaign to other search engines such as Yahoo/Google and start driving more traffic… etc…

Same thing with any campaign… if you are running something on Facebook and it works great, try it on some other social networks.

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