Featured

Cheapest way to outsource SEO tasks and get some traffic

Tired of spending so much time trying to get natural traffic to your website? There’s an easy way to get some help with your mundane SEO tasks. On gig site Upto20.com you can find workers overseas (or here in north America) that are willing to work hard for your American Dollars. For $5, $10, $15 or $20, you can hire people to perform jobs for you, small and large. From posting backlinks, article writing/submission, social bookmarking, twitter posting, acquiring twitter followers, directory submission, blog/forum commenting, or getting someone to tattoo your logo on their forehead, you can find someone to do (almost) anything as it relates to promoting your site.

Recently I purchased a job where someone posted a tweet to a link to one of my sites to their 35,000 followers for $5. Doesn’t get much better than that. If you are really trying to increase natural traffic to one of your web properties, Upto20 is a great place to spend some $ and get a great bang for your buck.

Some POF Advertising Tips

The key to making money on the internet comes down to one word: TRAFFIC.  Same goes for all campaigns on Plenty of Fish (ads.pof.com).  Get a lot of traffic that converts and you will make $.

I personally know people who’ve made 4 figures a day profit running on POF, so it’s nothing to laugh about.

I’m not sure if any of these tips have already been discussed on other internet marketing blogs, but I thought I’d share them anyways.

Tip #1: Increase CTR.  There are two ways to do this.  First, slowly increase CPM, this will get you higher priority impressions on visitors. Second, slowly increase frequency cap (sweet spot is usually 3 to 8 ) – this will increase your ad’s visibility to individual visitors.  You will have to play around with these variables to make sure you don’t lose a ton of money.  For example, if you are bidding at 30 cents CPM, dont move it to 60 cents immediately…. make changes gradually and track results.  Also remember to not use round numbers, try odd numbers like 33 cents and 59 cents.  This is old news.

Tip #2: Play around with the session depth targeting option.  When a person first logs in to see their POF profile, they’ll typically spend a few minutes checking messages etc before paying attention to ads.  You can avoid wasting ad impressions by excluding ad impressions on the first 5 or 6 pages the visitor sees with the session depth variable.  Let’s say you want to run a gaming offer on POF.  Typically you want bored people to see your ad so they have a higher chance of clicking on it.  If you force impressions late in a visitors session depth, your CTR will be much better.  Another campaign you can run in a late session depth might be a dating campaign.  Try headlines like “Bored of the girls on this site?”  or something like that (I have no idea if that will work its just an idea).  Typically people late in session depth have already seen everything they wanted to on the site and are probably just browsing around and might be bored.

Tip #3: Play around with the login count variable.  This can be used to show ads to either new members or members who have been using POF for a while.  Let’s say you want to run a diet rebill on POF.  Typically members who have been on the site for a while have already seen these ads many times over the past year or two, and will be blind to your ads (aka banner blindness), and will just overlook them.  You will be wasting impressions on these visitors.  Instead, try limiting your ad displays on a campaign like this to people who are new and have a low login count (maybe try 1-25).  Newer POF members are probably more likely to click on these types of ads and convert.

Tip #4: Use landing pages for campaigns that you would typically direct link.  Make the landing page look like the offer page so that the shock factor is reduced when they click over.  With this method you can possibly capture data (which is worth $) among other things.  Distinguish yourself and try something new.  Stop copying everyone else and be innovative— eventually something will work and you will make a lot of money.

Tip #5: International traffic is cheap on POF – take advantage of it.  I hear traffic for males in countries like UK/AUS/Canada is cheap, like 10-15 cent CPMs.  The volume is lower than the USA, but its much cheaper.

ASE: Worth It?

In a word: definitely.

I had a great time out in NYC last week.  Although the after hours party scene isn’t as intense as ASW or AdTech SF, it was still a lot of fun.  Saw a lot of familiar faces and met a ton of new people as well.  It’s also pretty cool to put faces to names – there are so many people I only know via AIM/phone and I have no idea what they look like until I see them at conferences.

Aside from the swag you pickup at these conferences, a lot of businesses have special deals for conference attendees, i.e. coupons, etc…

Here’s a few:

admarketplace.com (self serve PPC platform) – For a $50 credit use promo SESP100
jounce.com/advertising – save 20% with AFFSUMMIT expires nov 1 2010

I need to go through some more fliers and maybe I’ll update this with more coupons later this week.

One of the highlights of the conference (for me) was HeavyTs dinner that was sponsored by Ads4Dough among others.  See some of the pics here.  Of course, it was open bar, so everyone had a good time.

If you have some time, watch the Keynote from ASE here.

Couple pics:


IMG_1814

IMG_1909


Affiliate Summit East 2010

On Saturday I’ll be headed to New York City to attend ASE2010.  I’m excited because this will be the first time I’ll be going to New York and going into the city.  I’ve been to the airport a few times for layovers to/from Europe, but never had a chance to head into the city.  If you’re gonna be around, hit me up.  I’ll be at the meet market on Sunday, the expo Monday and Tuesday, and probably many of the socials/parties in the evenings.

Here’s a nice party list I found.  I recommend RSVP-ing ASAP if you want to get in to any of them.

Party List

See you there!

Cool Toolz

A friend of mine showed me this new tool called the Google Font Previewer.   Basically with this tool you can edit text and change fonts then just copy the code onto your website/landing page.  Here’s a getting started guide for more information.  There are more Google tools here if you want to browse.

Another pretty neat tool I found is the Bing photo search tool.  Basically you can pick colors and it will search for photos that match those colors.  This is useful for making theme based landing pages or finding images to use in creatives.  Go to Bing Image Search then select Color > Specific Color.  Then, simply fill in the box with the colors you are looking for and Bing will bring up the search results.  There are a ton of other features like being able to search for just faces, or choosing different styles such as illustrations.  Remember to be sure you aren’t breaking any copyrights when using images in your creatives/landing pages (this will limit your chance of being sued ;-).

Another sweet tool is the Demographic Predictor tool from MSN.  This tool predicts a site visitor’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit.

Some top ad networks to check out

Publishers should always be on the lookout for new traffic sources.  I recently read a few articles that listed some top ad networks and I spent some time going through them and hand picked out the following.  Soon, I will be updating my traffic sources page in the Affiliate Marketing 101 section with a spreadsheet so you can sort by different variables.  Many times, traffic is cheaper at less-known traffic sources (with less people bidding and competing for ad displays, this just makes intuitive sense), and you may be able to work one-on-one with a rep if its a smaller company.  My first suggestion when you start using a traffic source is to talk to a representative at the company and ask them questions related to the traffic: how are your ads displayed? what are the targeting options?  what types of campaigns have the most success on your advertising network? what affiliate offers work best? do you have any coupons/special pricing?, etc…

Here’s the list:

spotxchange.com

adready.com

sportgenic.com

mobclix.com

centro.com

greystripe.com

audiencescience.com

millennialmedia.com

targetspot.com

bluestreak.com

pulse360.com

jumptap.com

premiumnetwork.com

adbrite.com

bidvertiser.com

burstmedia.com

advertising.com

admob.com

chitika.com

kontera.com

247realmedia.com

vibrantmedia.com

collective.com

marchex.com

buysellads.com

quattrowireless.com

mediamind.com

7search.com

specificmedia.com

zestadz.com

undertone.com

contextweb.com

adify.com

Up Your Game with the John Wooden Pyramid

(Below: Meeting the Legend himself at a UCLA game)

The passing of coach John Wooden came to me with great sorrow last week.  The world has lost a great inspiration and American cultural icon.   With his legendary success on the court and the way he lived his edifying life, this holy &  humble man was a true example to all.  As a former UCLA student who was huge into the college basketball scene, I had a deep respect for this man.

Since most affiliate marketers work alone from home, I thought I’d recommend one of  Wooden’s philosophical building blocks for winning at basketball and at life– called the Pyramid of Success.  Self motivation when you work alone can be tough, so following a guide like this is essential to helping you achieve your goals and keeping one step ahead of the rest.

Here are some ways to apply this to your affiliate game:

Enthusiasm & Industriousness – these are the foundational cornerstones of the pyramid.  By applying energy and resourcefulness as the foundation of your business & campaigns, you will work more efficiently and this will ultimately help your bottom line.

Competitive greatness – be competitive!  If you see someone making money at some traffic source, ask yourself why you aren’t doing the same.  Obviously, if someone has been running ads for Penny Stocks (example) on Pulse360 (example) for a long period of time, they must be making money.  Get in on it!  Come up with some innovative ideas on how to run the same campaign.

Poise – don’t let your campaign failures affect you emotionally.  This will put you in the doldrums and you wont have the drive to test out more campaign ideas.

Confidence – have confidence in yourself.  If you have a great idea, don’t let it pass you by.  Have confidence that you can get it to work and go for it.  Don’t let a failure on your first test let you down.  Figure out why it didn’t work and keep trying.

Condition & Skill – keep yourself on top of your game by reading industry news, learning what the other successful affiliates are doing, and browsing ads at different traffic sources.   When you run a campaign on X traffic source, spend some time learning how to fully utilize that traffic platform.  Don’t half heartedly throw up a campaign and expect it to work.  Learn as much as you can about all of the different features and apply what you learn on your campaign.

Team Spirit, Friendship, Loyalty, & Cooperation- work together with your affiliate managers and traffic source contacts and treat them as true business partners.  Everyone is in this business to make money.  Ask a lot of questions.  Bring something to the table and provide value.  Make friends with other affiliates and run campaigns together.

Self-Control & Alertness – set a schedule for your online business and stick to it.  Don’t be a lazy sack and sleep in till noon everyday.  My most successful affiliates who consistently make thousands of dollars a day profit generally work a consistent schedule.  Control the draw of web browsing and Wickedfire lurking and focus on the task at hand.  In a nutshell, GET TO WORK, SON!

Initiative & Intentness- take a sheet of paper, and write down your goals.  Put this sheet somewhere you will see it from where you work and remember what you are working towards.  If you are a newb, I would set a goal of making $100 profit/day consistently.  Once you reach that goal, set a goal of $300/day (comes out to approx $100k a year).   Continue setting new goals and follow through with them.  Set a date to achieve these goals and regularly assess your progress.

6-9-2010 2-09-30 PM


Print this out and tape it to your monitor to remind yourself of the principles that will launch your business to success:

http://www.coachwooden.com/pyramidpdf.pdf

Domain Aribtrage

Let’s say a certain site, blah.xyz.com, gets a ton of traffic (yes it’s a subdomain).  How many people forget to put that period in and type in blahxyz.com in their browser?  A lot.  Why let those people go to a blank page?  Spend $10, buy that entire subdomain string without the “.”  (blahxyz.com if available) and send those visitors to a landing page of your choice (perhaps related to the target site) or just park a page there at the least.  Once you buy the domain you WILL get free traffic.  No doubt about it.

You can make a lot of money with this technique.  Just do some research and find a subdomain that gets a lot of traffic, then check to see if the subdomain string without the period is available.  I’m keepin this post short because there’s really not much more to it.  There are more techniques but I’ll talk about those in a later post.

Ad:Tech San Francisco 2010

I’ve been super busy since Ad:Tech and although I’ve been meaning to write about it, I just haven’t gotten around to it until now.  All in all this was probably my best conference in terms of networking and meeting a lot of important industry people, outside of affiliates and affiliate networks.  The parties were pretty good too.  Monday afternoon I met up with RicDes, Mattern, Heavy T and a few other guys for lunch.  Took em to a place called House of Nanking on the border of North Beach and ChinaTown.  Monday night involved heading to Clift and “The Great American Music Hall” (what a dumb name) for some company’s party.  Tuesday night was the 202 meetup and a bunch of other stuff.

Here are some snapshots:

The AffBuzz Bday Cake (above)

Phoenix Morgan

23770_383521946395_82862561395_4366049_124262_n

Ian Fernando

IMG_0244

Saurik.  This guy is an internet celebrity and he looks like Gandalf from LOTR.  He basically figures out how to jailbreak/unlock anything that apple comes out with.  After talking with him for a few mins he pulled out his newly broken iPad and showed me that Cydia and Icy were installed.  This is only a few days after Apple released the product.  Pretty cool.

IMG_0235

Saw this on a poster board.

IMG_0236

View from my room at the W.

IMG_0234

Thought I’d throw this in.  This is Picnic Day at UC Davis on Saturday before AdTech.  Basically just thousands of college students partying all day long.

IMG_0237

Some random band at the American Music Hall? ( I think that’s the name).  It was open bar.

IMG_0245

EWA party