Promoting products in global markets can be a challenging task, but targeting global markets is really starting to take off for many affiliates. There are many benefits of going global when it comes to affiliate marketing. In general, most affiliates don’t really think outside of their geographical domain when promoting internationally. Most of these international markets are relatively new since international affiliate marketing lags behind the US by some time, in terms of the adoption of internet marketing. Germany and the United Kingdom are some of the most robust economies in Europe, and there is very high disposable income which is something affiliates can capitalize on. Another point to consider is that many internet vendors such as Google, Yahoo, or Bing charge such a high price for clicks in the US (due to the saturated market — many bidders on the same keywords increase prices), for example if you were to search for “Auto Insurance” on Google (some keywords can cost $40+/per click). For some foreign markets, these clicks are seen to be significantly lower since international ad space is considerably less saturated.
Summary (large opportunities, less competition, cheaper ad rates!)
Translation vs. localization- Is one of the big challenges faced with many affiliates. Many affiliates believe that all they have to do is translate their messages and you’re ready to roll internationally. Landing pages need to be properly translated to reflect the target region’s dialect and linguistic nuances. PPC ads need to have the jargon, colloquialisms, and context-sensitive wording that only a native speaker would know how to use. Anything less can and probably looks unprofessional and may affect conversions. It’s much better to look at it from the stand-point of localization when promoting affiliate offers. It’s really important to get with someone who knows the culture in and out- (someone who lives their currently). Another example of something else to be aware of when entering new markets is payment methods used by these consumers. For example, there are some countries that don’t use credit cards very often (Germany), so it’s something to be aware of before promoting these products in countries like this.
As a tip, try using Elance.com, Upto20.com or Fiverr.com to find locals to translate and “localize” your ads and pages for you.