Promoting products in global markets can be a challenging task, but targeting global markets is really starting to take off for many affiliates. There are many benefits of going global when it comes to affiliate marketing. In general, most affiliates don’t really think outside of their geographical domain when promoting internationally. Most of these international markets are relatively new since international affiliate marketing lags behind the US by some time, in terms of the adoption of internet marketing. Germany and the United Kingdom are some of the most robust economies in Europe, and there is very high disposable income which is something affiliates can capitalize on. Another point to consider is that many internet vendors such as Google, Yahoo, or Bing charge such a high price for clicks in the US (due to the saturated market — many bidders on the same keywords increase prices), for example if you were to search for “Auto Insurance” on Google (some keywords can cost $40+/per click). For some foreign markets, these clicks are seen to be significantly lower since international ad space is considerably less saturated.
Summary (large opportunities, less competition, cheaper ad rates!)
Translation vs. localization- Is one of the big challenges faced with many affiliates. Many affiliates believe that all they have to do is translate their messages and you’re ready to roll internationally. Landing pages need to be properly translated to reflect the target region’s dialect and linguistic nuances. PPC ads need to have the jargon, colloquialisms, and context-sensitive wording that only a native speaker would know how to use. Anything less can and probably looks unprofessional and may affect conversions. It’s much better to look at it from the stand-point of localization when promoting affiliate offers. It’s really important to get with someone who knows the culture in and out- (someone who lives their currently). Another example of something else to be aware of when entering new markets is payment methods used by these consumers. For example, there are some countries that don’t use credit cards very often (Germany), so it’s something to be aware of before promoting these products in countries like this.
As a tip, try using Elance.com, Upto20.com or Fiverr.com to find locals to translate and “localize” your ads and pages for you.
1. Be sure to list key points why the customer should sign up for whatever it is you are enticing them to sign up for
2. Display a “call to action” – these can be buttons, text links, etc.
3. Instill trust with good ad copy
4. Satisfy search engine quality requirements
5. Boost SEO ranking
a. Have a content written for you (10-20+ articles or something), and link to that from your site. Again you can do this above the footer links or something. Just write something like “Helpful Articles:”, and then list them. When Google or other search engines crawls your page, they’ll see that you’re not just some bridge page, you’re a real site that contains a lot of relevant content.
b. The easiest way to keep adding fresh content to your site is through a blog. Create a blog using WordPress and host it on YourLandingPage.com/blog. Add your initial articles that you’re going to link to from your homepage. Then every few weeks, have a new batch of articles written and update your blog with them. Google will see the new content that keeps coming in and put your domain in good standing. If you have hundreds of articles attached to your site and is accessible through your homepage, you’re going to look like a fully blown website that deserves to be in the search results.
c. Include 1 article on the main page. After the very bottom footer links, put a few line break tabs and then paste and article. When a user comes to your page, they likely won’t see it, but when Google crawls your page they’ll see all the content on it.
If you are running traffic to any sort of landing page, you can help keep it looking fresh to your visitors by placing a script on the page that will keep the “last updated” date looking recent.
In the top right-hand corner or somewhere, you can plug something in to say “Last Updated On: August 20th, 2011”. Every time a visitor hits your page, it will automatically change and display the previous day in the “Last Updated On”. Your visitor is going to see this and see that you keep your site up to date, and they can really satisfy what they’re looking for. Here’s how to add this. Insert this at the very very top of your index file :
<!–?php $yesterday = date(‘m/d/Y’, mktime(0, 0, 0, date(“m”) , date(“d”) – 1, date(“Y”))); ?–>
and then where you want the text in your page, paste this :
Last Updated On : <!–?php echo $yesterday ?–>