Cool Toolz

A friend of mine showed me this new tool called the Google Font Previewer.   Basically with this tool you can edit text and change fonts then just copy the code onto your website/landing page.  Here’s a getting started guide for more information.  There are more Google tools here if you want to browse.

Another pretty neat tool I found is the Bing photo search tool.  Basically you can pick colors and it will search for photos that match those colors.  This is useful for making theme based landing pages or finding images to use in creatives.  Go to Bing Image Search then select Color > Specific Color.  Then, simply fill in the box with the colors you are looking for and Bing will bring up the search results.  There are a ton of other features like being able to search for just faces, or choosing different styles such as illustrations.  Remember to be sure you aren’t breaking any copyrights when using images in your creatives/landing pages (this will limit your chance of being sued ;-).

Another sweet tool is the Demographic Predictor tool from MSN.  This tool predicts a site visitor’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit.

Some top ad networks to check out

Publishers should always be on the lookout for new traffic sources.  I recently read a few articles that listed some top ad networks and I spent some time going through them and hand picked out the following.  Soon, I will be updating my traffic sources page in the Affiliate Marketing 101 section with a spreadsheet so you can sort by different variables.  Many times, traffic is cheaper at less-known traffic sources (with less people bidding and competing for ad displays, this just makes intuitive sense), and you may be able to work one-on-one with a rep if its a smaller company.  My first suggestion when you start using a traffic source is to talk to a representative at the company and ask them questions related to the traffic: how are your ads displayed? what are the targeting options?  what types of campaigns have the most success on your advertising network? what affiliate offers work best? do you have any coupons/special pricing?, etc…

Here’s the list: