Yeah, I’m being sarcastic.
Today Tech Crunch released an article about Groupon‘s financial situation. The current valuation of the company is $1.35 BILLION dollars. They just raised $130 MILLION in VC funds. That’s on top of the $1 MILLION + they are making per week in PROFIT. We all know there is no money in local lead gen 🙂 lol
In my opinion, Groupon is a pure example of how much potential there is in local lead generation. People like the idea so much that they have been copying Groupon’s site idea and starting similar sites overseas. Some even use the exact same design and everything. There is huge potential with local markets, because competition is minimal, and barrier to entry is low. Even with Groupon’s seemingly “monopolistic” takeover and intimidating size, there is virtually limitless potential in the local space. Remember, Groupon is only advertising ONE company’s offer in a geographic area each day. There are thousands of other companies to target.
If you are looking to get into this space and learn what you need to know to get started, consider ordering Local Lead Plan. Its a set of PDF guides to teach you all the secrets of a successful local lead generator. I’ve heard many good things about this program/tutorial, so consider it a good investment.