Every month, the Pope (Benedict XVI) shares his official prayer intention for the month and urges people throughout the world to unite in prayer for those intentions. I thought this month’s intention was one I should share because of its relevance to our industry, and regardless of your religious beliefs, it is something to think about. For me, it helped put a few things in perspective.
The intention for January 2010 reads as follows: “That young people may learn to use social communication media for their personal growth and in preparation to serve society.”
In the wake of the earthquake in Haiti, I think that this intention could not have been more timely. As the news of the disaster spread, so did information on how to donate $ online and through a text on your cell phone.. This is what technology in 2010 has brought us – an ever expanding network of interactive connections to real people. With the fundamental desire of every human to communicate and share with others the search for truth, unity, and goodness, social media can be a great tool that allows us to connect with others to form ideas, build relationships, and work towards common goals.
In terms of affiliate marketing, this message puts a driving force behind our work. Although our industry doesn’t have the best reputation, there are many campaigns that are beneficial to society. Competitive advertising allows consumers to receive products at a lower rate/price (such as insurance, for example) and many dating websites that affiliates promote worldwide encourage relationships that can lead to marriage and families – the fundamental unit of society that it is the basis of all civilizations. If I remember correctly, a single site like eHarmony is responsible for over 2% of marriages in the US – this is just one example.
As I progress in the industry, I hope my work can reflect the positive message that the Pope has highlighted this month.