Colors and landing pages

I asked my friend to do a guest post on the role colors play in a landing page.  His name is Jon and you can check out his site at jongougeon.com.

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Hey everyone, I’m a friend and co-worker of Mike and he asked me to do a brief post about design and its implication in affiliate marketing. I think it goes unsaid that good design and copy can be the difference between a good CTR and a poor one. Your design can communicate the facade of a well-respected company or a dead-beat scam. Choosing a good color for the theme of your ad can help conversions immensely. In the spirit of the holidays I’m going to focus on three specific ones – red, green, and white. Although running your own split tests with different colors for your campaigns is always the best way to find the right color for the job, this small list can help guide you in the right direction:

Red: Possibly the most vibrant color in the spectrum is known to incite thoughts of power, energy, passion, desire, and/or love. It is known across cultures to symbolize importance and action. What does this mean for your ads? For one, these associations are deep in the audience and using a color besides it to imply emotions of love or anger simply won’t convert. Take a look at the market, how often do you blue dating ads that work? Red is also a popular color in the Biz Op space, used to try and incite the user into acting quickly on the offer.

Green: Often a sign of growth, green is universally seen a positive sign. Physically it is the easiest color for the eye to associate with and can relax the audience through thoughts of calm and rest. Looking at our current situation and the thunder the word “green” has behind it these days, it can be a powerful marketing tool. From promoting sustainability to encouraging the thought of money – green can be extremely successful.

White: It’s power might not be obvious, but white can be amazingly powerful at highlighting content in an ad or on a landing page. Whitespace allows the reader of your ad eye’s time to adjust and digest content at a comfortable rate. This is especially true in line spacing for text. A pure white background can signify credibility because your product appears to stand alone.

Color can be a great mechanism to provide subconscious messages to your audience, and its power shouldn’t be underestimated. Next time you run a campaign, pay special attention to the colors used in your ads and on your landing pages.

Till next time,

Jon

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